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STATEMENTS
Simone Leitner | ORTOVOX
“The Alpinmesse with Alpinforum 2025 was a complete success for us. The turnout was enormous; we saw both regular customers and a surprisingly large number of new prospects, particularly from Austria, Germany, Switzerland, and Italy. For us, the Alpinmesse is increasingly becoming the most important industry platform; it’s the central meeting place to connect with professionals such as mountain rescuers and mountain guides. We’ve been participating for many years and are already looking forward to the Alpinmesse 2026!”
Thomas Zöhrer | Fischer
“For us, the Alpinmesse with Alpinforum 2025 went very well. The turnout was very high, and we were able to have many productive conversations. The fair is an important platform for us to present new products directly to a highly informed and interested audience. Many visitors came specifically with concrete questions, and we received valuable feedback. The Alpinmesse is of great importance to us because it offers one of the few opportunities for direct contact with private visitors and facilitates an ideal exchange. It is very important to be present here. Accordingly, we are looking forward to participating in 2026 with great enthusiasm.”
Michael Linauer | Bergwelten
“For our tenth anniversary, the Alpinmesse with Alpinforum 2025 provided the perfect setting to engage with our readers and users. The turnout was extremely high, and the combination of a large number of visitors and meaningful conversations was just right. The audience is diverse and comes from all Alpine countries and beyond. Many show great interest and take the opportunity to learn more. For us, the Alpinmesse is the most important B2C trade show of the year. It allows us to gather feedback and better understand our target audience. We look forward to it every year and, of course, plan to be there again next year.”
Veronika Fabricius | Salewa
“The Alpinmesse with Alpinforum is the most important trade show of the year for us, and this year it more than met our expectations. We’re delighted with the exceptionally high turnout and a very engaged target audience that actively participated in our booth activities. The audience is a diverse mix, ranging from children to ambitious mountaineers to experienced alpinists and mountain guides. The fair offers us a unique opportunity to meet our target audience in person and reach them in such large numbers. For us, one thing is certain: We’ll be back again in 2026.”
Theresa Aichner | Österreichischer Alpenverein
“With offerings focused on nature and climate conservation, our youth training program, and exciting workshops, we were able to attract numerous visitors at the Alpinmesse with Alpinforum 2025 and get them excited about our topics. The first day of the fair, in particular, got off to a spectacular start with great interest, many conversations, new memberships, and numerous people actively learning about our work. Another highlight was the successful launch of our new lecture format, Winter Update, on Friday, which, as a further development of the Avalanche Update, now has an even broader scope. For us, the Alpinmesse with Alpinforum is a fixed and indispensable event in the calendar. Of course, we’ll be back at the fair again next year.”
Zdeněk Zeiner | Geeride
“As first-time exhibitors, the Alpinmesse with Alpinforum 2025 provided us with an excellent platform to showcase our specialized sensor technology for skis and bikes. The turnout was very high, and we met many people here who are truly passionate about the mountains. We’ve already had discussions with many interested parties who recognize the system’s added value for technical training and data-driven development. The direct feedback has been particularly valuable. The trade show confirms that our solution can contribute to the future of outdoor sports. For us, participating was definitely the right decision, and there’s a very good chance we’ll be back next year.”
Lucas Landauer | Scott Sports
“After a few years’ hiatus, we were back at the Alpinmesse in 2025, and the relaunch went very well. Especially in challenging times for the sporting goods industry, it’s important for us to show our presence and signal: We’re here. With our large 360° booth covering winter, bike, and running, we experienced consistently high visitor traffic and great interest at the Alpinmesse. The audience is international, ranging from Austrians to Germans, Swiss, and Dutch visitors. For us, participating clearly paid off, and we plan to be back in 2026 - there’s no better place to reach our target audience.”
Norbert Hofer | ÖAMTC Air Rescue
“For us at ÖAMTC Air Rescue, the Alpinmesse is an ideal platform every year to showcase our work and inform visitors. So, first thing in the morning on the very first day, we flew in our helicopter, which was positioned in front of the entrance and acted as a major draw for visitors, sparking many conversations and providing information about missions, procedures, and safety. The fair is superbly organized and offers us perfect conditions. The 2026 Alpine Fair is a must-attend event for us.”
Joshua Schink | Ride Kiss / Community Corner
“The new Community Corner at the Alpinmesse has proven to be very valuable for us. We had many interested visitors right from the first day of the fair—both people who already know our community and approached us, as well as new faces whom we were able to engage in conversation through our interactive heatmap and campaign for our upcoming events. The atmosphere is open, personal, and offers exactly the space that communities need. For us, the area provided great value and was really fun. We’d love to be back next year to further develop the concept.”
Václav Torčík | SKI365 / Nanotrade
“The Alpinmesse 2025 was a complete success for our Biathlon Arena. Hundreds of visitors, ranging from children to older participants, tried out the course, asked questions, and left the area with big smiles on their faces. Interest was enormous, the atmosphere was consistently positive, and we were able to offer everyone a safe, fun experience. For us, one thing is certain: this interactive format has great potential, and we would very much like to return next year and further expand our offerings.”

DO YOU HAVE ANY QUESTIONS?
We are happy to support you.
Would you like to exhibit or do you have any questions about our range? Then simply contact us.
Christoph Heuschneider, BA BSc
Project Manager Trade Fairs Phone | +43 (0) 512 5383-2152
Email | c.heuschneider@cmi.at














